Crises are often accompanied by a much higher influx of and demand for information, while such information can be insecure and dynamic: it changes constantly, and may need to be related to many parties. Additionally the traditional communication channels might cease to be reliable during crises, leading to an increase in citizens contacting your organization through your pre-existing social media channels (e.g., Twitter and Facebook accounts).
- Provide back-up capacity to monitor all the information streams, requests etc.
- Consider a possible temporary internal re-organization (of people and rotas) to be able to respond to an increase in communication via social media.
- Consider training all staff on the know-hows of working with social media, especially those who are used to working with traditional media.
- Ensure staff access to additional mobile phones, tablets, or computers if needed.