10. Create awareness for responsible and effective use of social media during crises by citizens and employees

Social media education and training can increase the awareness of threats (e.g., incorrect information or violating the privacy of individuals) following the sharing of information in online networks and the awareness of methods that can be used to protect the privacy and physical safety of individuals. Ensure all personnel accessing social media applications are familiar with the social media policy and associated strategy of the organization and are trained to use it properly. 

Key steps: 
  • Actively spread the social media policy and associated strategy, by e.g., workshops and training.
  • Train your staff on how to effectively use social media and assign roles.
  • Provide details on where to find further information or instructions.
  • Make an online list of social media training suppliers.
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