Citizens only prepare for those crises that they perceive to have a significant threat to themselves or their relatives; in the absence of danger, individuals do not like to think about any possible negative consequences of a crisis situation. As such the momentum of a recent crisis can be used to educate citizens about this risk (and sometimes some specific related risks in their local environment) and motivate them to undertake some preparatory actions.
- Develop a (smartphone) application that citizens can use in case of crises or your organization can use to warn a specific target group who faces a threat.
- Promote the use of this application through social media etc.
Earthquakes are (the most) prominent natural disasters in Turkey and therefore are emphasized in preparedness activities. The Prime Ministry Disaster & Emergency Management Presidency (AFAD) of Turkey used social media (including YouTube) to promote its new smartphone application for earthquake updates.